TEXT: EVA BLANCO / KLAUDIA BROSIG
PHOTOS: ROSSANA Photography
For a while now we have been highlighting the following message: when it comes to fashion, sustainability starts with taking good care of your clothes and wearing them as long as possible. Of course, it’s important to empower local family business and green fashion initiatives by purchasing their products, but a rational consumer behaviour entails thinking before buying. As some of you already know, it takes 2720 litres of water to make a simple t-shirt – that’s the amount we drink over a 3-year period. This basically means that if you end up buying that t-shirt, it will be your responsibility to make sure these natural resources weren´t spent for nothing.
That´s reason why we always need to ask ourselves these questions before buying new clothes:
- Do I have already something similar in my closet? And, if so, do I really need/want to have it repeated? (Sometimes just changing the accessories you can create a whole new outfit with the same pieces!)
- How versatile is this? Can I combine it with different colours and textures?
- How long is this going to fit? Is it so tight that the moment you gain half a kilo is not going to button anymore?
Well, get ready. The ecoKomorebi team is about to show you that the longer clothes stay by your side the better. We just can´t help it… We are KEEPERS!
EVA – My white-dotted memories
The story. My mother bought me this dress from ZARA. I don’t even remember the exact moment, but it was in the Spring of 2013. I was about to start a six-month internship at a Finnish newspaper in Helsinki, and I used that trip home ( home means Madrid) to update my wardrobe a little bit. Well, it has been over three years now, and I am not planning on getting tired of it any time soon. What I like about the dress is that I get to wear it both in summer and winter. When the weather is nice outside I just need to get the right pair of sandals – sometimes even with a touch of colour to light it up – and I am ready to go. If, on the contrary, we are talking about one of those rainy days I love that much, I reach out to a pair of dark thick stockings and a wool jacket… and I am all set again! Versatile clothes like this are simply the best. You get to wear them so much that they stop being mere pieces of fabric and become memories.
Upcycling commitment. Like I mentioned before, I am sure the dress will still stick around my closet for a long while. However, the moment it doesn´t fit that well anymore or I am simply in need for new fashion inspiration, I won´t toss it away. Instead, I plan to turn it into two different pieces: a top and a skirt. I guess I will have to learn the basics of sewing in order to succeed at it but, since the dress has already been shaped around the waist, I hope it won´t be too difficult. (Otherwise I will make sure it lands in the hands of someone worthy of such a faithful companion.)
KLAUDIA – Vintage is always fashionable
The story. I bought my beloved summer dress in white and blue five years ago. I saw it in a shop in Cologne when I was visiting my favourite shopping friend and fell in love with the vintage pattern right away. But I have to admit, that in the beginning I wasn’t wearing it that much. However, it wasn’t long until I started realising its many advantages. Its thin fabric makes it perfect for those epic summer nights surrounded by good music, close friends and positive vibes. I remember taking it to the Carnival of Cultures, where we were dancing on the streets of Berlin on a memorable girls-weekend.
On the other hand, when the weather starts to get colder, I can easily combine my favourite jean jacket and beige boots with it. I always felt well dressed – for city trips, parties and even to go to the beach! I hope my relationship with my personal must-have will last for several years… because vintage will always be stylish.
Upcycling commitment. It may sound weird, but the dress pattern reminds me of some vintage dishes my grandparents used to have and I always liked a lot. That is why I can also imagine it as a nice homeware pattern. So I think I will knit a special pillow case out of it, or two – one as a gift to someone I shared memories with in that dress. Or maybe a jute bag, which is never out of fashion, like the dress itself.