Can we be Wood Friends?

Can we be Wood Friends?

Yes, I know what you are thinking…It is about time to make a long stop in Spain (my beloved homeland!). We share the same opinion, so this last post before our Christmas holidays will be dedicated to a blooming brand based in Valencia, on the warm Mediterranean seacoast.

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Glasses frames made out of wood. // PHOTO: Wood Friends

 While studying at the university, Roberto Martínez, who had been long fascinated by sunglasses, was required to write an essay on brand creation and design for one of his courses. However, his ideas jumped fast from the paper to the street. The project he presented had so much potential that his professor encouraged him to look for an investment in order to breathe life into it. The truth is that it didn’t take him long to find a perfect match for a partnership: a local eyewear shop called Óptica Ferrer.

That’s how Wood Friends began its journey in the late Summer of 2013. The original approach of the brand consists of producing handmade glasses whose frames have been made out of recycled beech wood that comes in chipboards all the way from Finland.

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Glasses 100% made to personal specifications. // PHOTO: Wood Friends.

 Some of the first steps of the delicate production process have to do with the cutting and bending of the wood itself. A  work carefully developed inside the walls of the optical shop’s atelier, whose origins go back to 1957. The great experience accumulated over all these years by this family business plays a crucial role to help overcome all the difficulties originated from the use of such an unusual material in the glasses industry. Read more

The Finnish soul travels in a pair of shoes

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Clogs made in Finland and designed by Terhi Pölkki. PHOTO: Terhi Pölkki.

Finnish designer Terhi Pölkki began drawing clothes as a teenager, but, after high school she decided to concentrate solely on shoes. London was the place where she discovered the secrets of this profession. The hectic city had been a longtime dream of hers and so she moved there to experience its cultural sphere. In January 2008 she graduated from London College of Fashion. Earning a Master’s Degree in Cordwainers, the institution changed her whole perception of learning how to design shoes.

After designing for premium UK brands such as Topshop for over three years, the ‘Terhi Pölkki’ brand was launched in Helsinki in the autumn of 2011. Only three years later she was able to commercialise her collections in markets all over the world – especially in the USA, Europe and, little by little, Japan. She has also been appointed “Accessory Designer of the year 2014”, an award granted by the Elle magazine in Finland. A rapid success that relies mostly on her capacity to develop an unique style intimately attached to her Finnish roots: clean and minimalistic aesthetics, sober colours – with some brilliant exceptions-, and, above all, a decisive bet for natural prime materials. Terhi not only reflects who she is through her designs, she also tells the story of where she comes from.

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