Yooyama: art or decoration?

Interior @ Yooyama / PHOTO: ROSSANA Photography

Entering the shop, Yooyama feels like crossing an invisible door to a very special museum exhibition. All the items on sale (from design pieces of furniture to small decoration articles) present a touch of uniqueness. It’s impossible not to feel the need of spending a little time observing each of them. You want to take everything home with you, that’s for sure. But there is more to it than that: you want this world of original colours and shapes to trigger your imagination. You feel a strong desire to reach out to the hidden artist within you.

“We started this project about two and a half years ago,” says Johanna Spielberg, who co-owns the store hand in hand with Volker Jöcks. “The idea was to run a store and an online shop for young artists. Each of us is a potential collector; we tend to keep things that represent good memories. So, we wanted to recreate at the store that same collection you would have at home. For that purpose we decided to work with three different actors: renowned brands, newbies (smaller companies like dassie or art & atmosphere) and young artists. All of them work sustainable, are socially engaged or implement ecological values.” Read more

A powerful reason for philanthropy

A powerful reason for philanthropy

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Gineta Sweater, knitwear collection. / PHOTO: Julia Puig

Cristina Garrosa is about to turn her life upside down. After a few years of working as a graphic designer, this young Spanish talent has now decided to dedicate all her energies to her passion for fashion. She doesn’t have a long background in the industry but she has something that’s much more interesting than that: the will to make things right. Through the following lines Cristina tells us all about Filantropic – her recently created brand-, and reflects on the importance of contributing to the local economy. “I really wanted to create something MADE IN SPAIN,” she states.

How would you define the style and philosophy of Filantropic? What made you take a step forward and create your own brand?
I’ve always loved fashion but when the time came to choose a field of study for my degree, I thought it would be the best to give up on it in order to get more professional stability. The funny thing is that after graduating I ended up being highly disappointed with the current employment situation in Spain anyway. So this time I didn’t hesitate: Read more