An online closet full of surprises with Kleiderrebell!

An online closet full of surprises with Kleiderrebell!

One look for each time of day. / Photo: Moritz Esser / Musebox

Last week we interviewed Laura Apel, a German young entrepreneur that is about to launch her first professional project: Kleiderrebell. Keep reading and find out more about her original approach to the fashion industry and the exciting adventure she is currently living. 

How does the Kleiderrebell project work?
Kleiderrebell will be an online shop where you don’t buy, but rent your favorite fashion items. Each article has its own rental fee. The fee covers the duration of one month, but the customers (women only) are given the flexibility to decide what they rent and for how long. No subscription, no run-time, no fixed costs. Whenever a customer is sick of wearing an article, she can just return it to Kleiderrebell. Additionally, our customers can send their discarded fashion to us and get a voucher for it. The goal is to encourage a more sustainable fashion industry: women can be trendy without being forced to buy new items. Read more

GOODTYMES are coming

Cris is wearing the t-shirt “kurznach” and Eva the pullover “viertelnach”
/ PHOTO: ROSSANA Photography

Buying a cool t-shirt and at the same time supporting a social project is now not only possible but extremely easy. Thanks to the fresh approach developed by the German brand goodtym, you can now spice up your wardrobe and do something good for the world with only a few mouse clicks.

Created recently by a very special trio of young gentlemen – Florian, Michel and Milan -, goodtym combines some of the aspects that make it possible to reconcile the terms “fashion” and “sustainability”: Their collection has been made out of eco-friendly materials such as organic cotton (GOTS certified), and a significant part of the revenue is destined to fund fair causes.

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