There is a tiny door on the main street of Casale sul Sile – a small town located a few kilometres from Venice. It’s the entrance to Saponeria Sile, a magical place where the word “organic” is a mantra. The name of the shop was inspired by a green serpentine of water flowing in the middle of the Veneto, which also boasts the title of the Natural Park of River Sile.
The idea behind the shop goes back 12 years, when Nicola Ghedin and his partners decided that entrusting our daily routine to products with uncertain origin and ingredients couldn’t be the only option. That’s the reason why they came out with a strong organic approach for their business: selling natural products for skin care and housekeeping. All of them certified and dermatologically tested.
After traveling through part of the Amazon rainforest in 2011, Peruvian Cristian Gutiérrez fell in love with the majestic landscape and the local communities that inhabited it. At the same time, he became aware of the immense danger that threatened it: the rapid deforestation process.
That’s the reason why, in collaboration with two other colleagues, he decided to start working on a project that would contribute to the protection of the natural resources of the area, and to the survival of the wisdom and rich traditions of its ancient towns.
Yes, I know what you are thinking…It is about time to make a long stop in Spain (my beloved homeland!). We share the same opinion, so this last post before our Christmas holidays will be dedicated to a blooming brand based in Valencia, on the warm Mediterranean seacoast.
While studying at the university, Roberto Martínez, who had been long fascinated by sunglasses, was required to write an essay on brand creation and design for one of his courses. However, his ideas jumped fast from the paper to the street. The project he presented had so much potential that his professor encouraged him to look for an investment in order to breathe life into it. The truth is that it didn’t take him long to find a perfect match for a partnership: a local eyewear shop called Óptica Ferrer.
That’s how Wood Friends began its journey in the late Summer of 2013. The original approach of the brand consists of producing handmade glasses whose frames have been made out of recycled beech wood that comes in chipboards all the way from Finland.
Some of the first steps of the delicate production process have to do with the cutting and bending of the wood itself. A work carefully developed inside the walls of the optical shop’s atelier, whose origins go back to 1957. The great experience accumulated over all these years by this family business plays a crucial role to help overcome all the difficulties originated from the use of such an unusual material in the glasses industry. Read more →