Angels of Dignity (II)

Detail of the interior of the store. // PHOTO: Rossana Photography

“The love we give away is the only one we keep” is one of the inspiring messages we found printed on fabric cards at the Dignita Store in Amsterdam. Like we mentioned in our previous post of this series, this shop is a social enterprise that sells products made by survivors of human trafficking to finance – among others – culinary training programs for them. That way, the victims have a chance to look at the future with hope thanks to the new professional opportunities they now aspire to.

The entity behind the Dignita Store is the Dutch arm of Not for Sale, an international organization that defines its goals as follows:

“To break the cycle of exploitation, Not For Sale provides survivors and at-risk communities with shelter, healthcare, and legal services, first attending to the most basic needs of individuals who have suffered extreme trauma. We are dedicated to addressing the profound and enduring effects of violence and exploitation. Only once their physical and emotional well-being is established can we begin to work together toward long-term opportunities for education and employment.”

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Angels of Dignity (I)

Angels of Dignity (I)

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Fancy a coffee at Dignita? // Photo: Not for Sale

Walking through the Red Light District in Amsterdam a few weeks ago we spotted a small and very interesting store. It was called Dignita and, after a friendly talk with the female workers there, it was clear to us that we had to write about this particular place and the great structure behind it…

We have recently interviewed Meijet Broers, the program coordinator at the “Not for Sale” foundation in the Netherlands. The goal of this organism it to bring a future of hope to those people who survived the abuse and exploitation of human trafficking.

How does the “Not For Sale” foundation work?

The foundation is composed by social enterprises like the Dignita café  or the Dignita store – both of them located in Amsterdam. All the profits made by these social enterprises go to the foundation. These profits subsequently pay for the training programs offered to survivors of human trafficking. Read more