An honest Contribution to Amsterdam’s Green Scene

Geitenwollenwinkel – Concept Store in Amsterdam / PHOTO: ROSSANA Photography

We have talked to Lavinia and Abigail Bakker, the two young owners of Geitenwollenwinkel, a shop with a lot of charm that sells wonderful sustainable fashion. If you happen to be in Amsterdam don’t miss the chance to pay them a visit. You won’t regret it!

Tell us a little about the shop’s story. How would you describe your business concept? When did you open?
Everything you find in our store is Green, Honest and Vegan. So everything is made with respect for nature, people and animals. The store opened in December 2014 and the journey so far is great! We just launched our online store as well.

What brands are you working with?
We sell brands like: Kowtow, Rel Fake, L’Herbe Rouge, Groceries, Geitenwollenshirts, Armedangels, Wunderwerk, Peolple Tree & bags from Matt & Nat. We also have skincare from Esse, bodywash from Dr Bronners and various home products.

Unfortunately, the “low cost” model is little by little conquering the world. How does this reality affect your costumer’s reaction to prices? Read more

An online closet full of surprises with Kleiderrebell!

An online closet full of surprises with Kleiderrebell!

One look for each time of day. / Photo: Moritz Esser / Musebox

Last week we interviewed Laura Apel, a German young entrepreneur that is about to launch her first professional project: Kleiderrebell. Keep reading and find out more about her original approach to the fashion industry and the exciting adventure she is currently living. 

How does the Kleiderrebell project work?
Kleiderrebell will be an online shop where you don’t buy, but rent your favorite fashion items. Each article has its own rental fee. The fee covers the duration of one month, but the customers (women only) are given the flexibility to decide what they rent and for how long. No subscription, no run-time, no fixed costs. Whenever a customer is sick of wearing an article, she can just return it to Kleiderrebell. Additionally, our customers can send their discarded fashion to us and get a voucher for it. The goal is to encourage a more sustainable fashion industry: women can be trendy without being forced to buy new items. Read more

A dream come true for the bohemian bride

Bride collection Summer 2015 // PHOTO: Mimetik Bcn

We met Mireia Solsona, founder of MIMÈTIK Bcn. The brand’s romantic bride collections and its original convertible party dresses make the delights of those women who not only aim for the perfect look but also value a fair production process and a timeless design.

What can you tell us about the beginnings of the brand?
The beginnings go back to 2007, when I was still finishing my architecture studies. Some years ago I had already had the opportunity to travel to India, Greece and Thailand, and every time my attention was lead to the same thing: the traditional garments women were wearing in these countries. Those dresses had the interesting characteristic of being convertible – thus, they could suit both skinny and pregnant women. The size didn’t change. I immediately thought that this was exactly the opposite of what was happening within the fashion industry in the Occidental World, where we are offered a lot of different sizes that make it difficult for us to use the same items from one season to the next the moment your body changes a bit.

And how can you adapt the same dress to different body sizes?
The key is to work with geometrical patterns, with no concrete shape. Plus, each of us women brings out her own femininity in a different way. That’s the reason why it is important that one dress can become many others. I wanted us to have a chance to explore our own creativity – and, at the same time, fight the fast fashion industry.

Read more

RUTA 10 – your old car tires will be your new bag!

RUTA 10 – your old car tires will be your new bag!

Clutch and accessories made out of recycled rubber. // PHOTO: RUTA 10

“What happens to the planet also happens to you”. That’s the motto of the Uruguayan ethical fashion brand RUTA 10. They create extraordinary bags and accessories made out of recycled rubber, which they obtain from old bicycle and car tires. They also try to always surprise their customers by cooperating with plastic artists and by adding some other materials to their designs, such as pure merino wool that is colored with natural dyes.

2008 was the year everything changed for Uruguayan Ana de León. After a long career in PR and event organization she decided it was time to stop, recharge energies and figure out what her next step would be. She had always had a passion for bags and design, so she knew that was going to be the key for a future project. She just wasn’t sure about the “how”. Until one day she remembered a trip to Barcelona she had made a few years ago, where she got to exchange a few words with an artisan who told her about his bags being made of recycled rubber.

Read more