Last week we interviewed Laura Apel, a German young entrepreneur that is about to launch her first professional project: Kleiderrebell. Keep reading and find out more about her original approach to the fashion industry and the exciting adventure she is currently living.
How does the Kleiderrebell project work?
Kleiderrebell will be an online shop where you don’t buy, but rent your favorite fashion items. Each article has its own rental fee. The fee covers the duration of one month, but the customers (women only) are given the flexibility to decide what they rent and for how long. No subscription, no run-time, no fixed costs. Whenever a customer is sick of wearing an article, she can just return it to Kleiderrebell. Additionally, our customers can send their discarded fashion to us and get a voucher for it. The goal is to encourage a more sustainable fashion industry: women can be trendy without being forced to buy new items. Read more →
Throwing your old clothes away whenever you get tired of them is no longer an option. Especially now that we can find a long list of initiatives created to give us interesting alternatives to renew our wardrobe without having to enlarge the waste cycle or pulluting the environment any further. Would you like to have an example?
Last Saturday, June 13, we attended the clothes swap party organised by Greenpeace Düsseldorf in the framework of their global DETOX campaign. The approach of the event was that you could bring in some of those clothes you haven’t been wearing that much lately, and in exchange you could take home as many other t-shirts, trousers, dresses, shoes or complements as you wanted. Of course, the first premise was not a must. If you were just stepping by spontaneously you could still pick something up for free!