Yooyama: art or decoration?

Interior @ Yooyama / PHOTO: ROSSANA Photography

Entering the shop, Yooyama feels like crossing an invisible door to a very special museum exhibition. All the items on sale (from design pieces of furniture to small decoration articles) present a touch of uniqueness. It’s impossible not to feel the need of spending a little time observing each of them. You want to take everything home with you, that’s for sure. But there is more to it than that: you want this world of original colours and shapes to trigger your imagination. You feel a strong desire to reach out to the hidden artist within you.

“We started this project about two and a half years ago,” says Johanna Spielberg, who co-owns the store hand in hand with Volker Jöcks. “The idea was to run a store and an online shop for young artists. Each of us is a potential collector; we tend to keep things that represent good memories. So, we wanted to recreate at the store that same collection you would have at home. For that purpose we decided to work with three different actors: renowned brands, newbies (smaller companies like dassie or art & atmosphere) and young artists. All of them work sustainable, are socially engaged or implement ecological values.” Read more

New season: Fall(ing) in love with Qualcosanostra

New season: Fall(ing) in love with Qualcosanostra

Italian leather bracelets / PHOTO: ROSSANA Photography

We came across this unique Italian brand a few weeks ago, and it wasn’t long until we started collaborating with them in the creation of this blog post. This time we asked Kostik Gloomer, one of the founders of the brand, to tell us a bit more about their business philosophy. So, all through the following lines you’ll get a first-hand insight of the delicate work they develop. Bracelets have been their main item for selling so far, and we had the opportunity to photograph three different models surrounded by a magical autumn background. Of course, you’ll find the entire collection on their website qualcosanostra.it.

“The brand Qualcosanostra was founded about one year ago in the Italian region of Friuli-Venezia-Giulia. We always dreamed about a small production of something elegant, so we started brainstorming about the different options we had.

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The strength of the Amazon Forest in your bag

The strength of the Amazon Forest in your bag

Arbol de caucho shiringa
Natural latex being extracted from the syringa tree. // PHOTO: Evea Ecofashion

After traveling through part of the Amazon rainforest in 2011, Peruvian Cristian Gutiérrez fell in love with the majestic landscape and the local communities that inhabited it. At the same time, he became aware of the immense danger that threatened it: the rapid deforestation process.

That’s the reason why, in collaboration with two other colleagues, he decided to start working on a project that would contribute to the protection of the natural resources of the area, and to the survival of the wisdom and rich traditions of its ancient towns.

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Can we be Wood Friends?

Can we be Wood Friends?

Yes, I know what you are thinking…It is about time to make a long stop in Spain (my beloved homeland!). We share the same opinion, so this last post before our Christmas holidays will be dedicated to a blooming brand based in Valencia, on the warm Mediterranean seacoast.

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Glasses frames made out of wood. // PHOTO: Wood Friends

 While studying at the university, Roberto Martínez, who had been long fascinated by sunglasses, was required to write an essay on brand creation and design for one of his courses. However, his ideas jumped fast from the paper to the street. The project he presented had so much potential that his professor encouraged him to look for an investment in order to breathe life into it. The truth is that it didn’t take him long to find a perfect match for a partnership: a local eyewear shop called Óptica Ferrer.

That’s how Wood Friends began its journey in the late Summer of 2013. The original approach of the brand consists of producing handmade glasses whose frames have been made out of recycled beech wood that comes in chipboards all the way from Finland.

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Glasses 100% made to personal specifications. // PHOTO: Wood Friends.

 Some of the first steps of the delicate production process have to do with the cutting and bending of the wood itself. A  work carefully developed inside the walls of the optical shop’s atelier, whose origins go back to 1957. The great experience accumulated over all these years by this family business plays a crucial role to help overcome all the difficulties originated from the use of such an unusual material in the glasses industry. Read more