RUTA 10 – your old car tires will be your new bag!

RUTA 10 – your old car tires will be your new bag!

Clutch and accessories made out of recycled rubber. // PHOTO: RUTA 10

“What happens to the planet also happens to you”. That’s the motto of the Uruguayan ethical fashion brand RUTA 10. They create extraordinary bags and accessories made out of recycled rubber, which they obtain from old bicycle and car tires. They also try to always surprise their customers by cooperating with plastic artists and by adding some other materials to their designs, such as pure merino wool that is colored with natural dyes.

2008 was the year everything changed for Uruguayan Ana de León. After a long career in PR and event organization she decided it was time to stop, recharge energies and figure out what her next step would be. She had always had a passion for bags and design, so she knew that was going to be the key for a future project. She just wasn’t sure about the “how”. Until one day she remembered a trip to Barcelona she had made a few years ago, where she got to exchange a few words with an artisan who told her about his bags being made of recycled rubber.

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The strength of the Amazon Forest in your bag

The strength of the Amazon Forest in your bag

Arbol de caucho shiringa
Natural latex being extracted from the syringa tree. // PHOTO: Evea Ecofashion

After traveling through part of the Amazon rainforest in 2011, Peruvian Cristian Gutiérrez fell in love with the majestic landscape and the local communities that inhabited it. At the same time, he became aware of the immense danger that threatened it: the rapid deforestation process.

That’s the reason why, in collaboration with two other colleagues, he decided to start working on a project that would contribute to the protection of the natural resources of the area, and to the survival of the wisdom and rich traditions of its ancient towns.

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