An honest Contribution to Amsterdam’s Green Scene

Geitenwollenwinkel – Concept Store in Amsterdam / PHOTO: ROSSANA Photography

We have talked to Lavinia and Abigail Bakker, the two young owners of Geitenwollenwinkel, a shop with a lot of charm that sells wonderful sustainable fashion. If you happen to be in Amsterdam don’t miss the chance to pay them a visit. You won’t regret it!

Tell us a little about the shop’s story. How would you describe your business concept? When did you open?
Everything you find in our store is Green, Honest and Vegan. So everything is made with respect for nature, people and animals. The store opened in December 2014 and the journey so far is great! We just launched our online store as well.

What brands are you working with?
We sell brands like: Kowtow, Rel Fake, L’Herbe Rouge, Groceries, Geitenwollenshirts, Armedangels, Wunderwerk, Peolple Tree & bags from Matt & Nat. We also have skincare from Esse, bodywash from Dr Bronners and various home products.

Unfortunately, the “low cost” model is little by little conquering the world. How does this reality affect your costumer’s reaction to prices? Read more

A powerful reason for philanthropy

A powerful reason for philanthropy

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Gineta Sweater, knitwear collection. / PHOTO: Julia Puig

Cristina Garrosa is about to turn her life upside down. After a few years of working as a graphic designer, this young Spanish talent has now decided to dedicate all her energies to her passion for fashion. She doesn’t have a long background in the industry but she has something that’s much more interesting than that: the will to make things right. Through the following lines Cristina tells us all about Filantropic – her recently created brand-, and reflects on the importance of contributing to the local economy. “I really wanted to create something MADE IN SPAIN,” she states.

How would you define the style and philosophy of Filantropic? What made you take a step forward and create your own brand?
I’ve always loved fashion but when the time came to choose a field of study for my degree, I thought it would be the best to give up on it in order to get more professional stability. The funny thing is that after graduating I ended up being highly disappointed with the current employment situation in Spain anyway. So this time I didn’t hesitate: Read more

A dream come true for the bohemian bride

Bride collection Summer 2015 // PHOTO: Mimetik Bcn

We met Mireia Solsona, founder of MIMÈTIK Bcn. The brand’s romantic bride collections and its original convertible party dresses make the delights of those women who not only aim for the perfect look but also value a fair production process and a timeless design.

What can you tell us about the beginnings of the brand?
The beginnings go back to 2007, when I was still finishing my architecture studies. Some years ago I had already had the opportunity to travel to India, Greece and Thailand, and every time my attention was lead to the same thing: the traditional garments women were wearing in these countries. Those dresses had the interesting characteristic of being convertible – thus, they could suit both skinny and pregnant women. The size didn’t change. I immediately thought that this was exactly the opposite of what was happening within the fashion industry in the Occidental World, where we are offered a lot of different sizes that make it difficult for us to use the same items from one season to the next the moment your body changes a bit.

And how can you adapt the same dress to different body sizes?
The key is to work with geometrical patterns, with no concrete shape. Plus, each of us women brings out her own femininity in a different way. That’s the reason why it is important that one dress can become many others. I wanted us to have a chance to explore our own creativity – and, at the same time, fight the fast fashion industry.

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The strength of the Amazon Forest in your bag

The strength of the Amazon Forest in your bag

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Natural latex being extracted from the syringa tree. // PHOTO: Evea Ecofashion

After traveling through part of the Amazon rainforest in 2011, Peruvian Cristian Gutiérrez fell in love with the majestic landscape and the local communities that inhabited it. At the same time, he became aware of the immense danger that threatened it: the rapid deforestation process.

That’s the reason why, in collaboration with two other colleagues, he decided to start working on a project that would contribute to the protection of the natural resources of the area, and to the survival of the wisdom and rich traditions of its ancient towns.

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