The dancing shoes paradigm

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A good pair of dancing shoes is a work of art. They are tough and resilient, and yet somehow adapt to your feet like a second skin that allows you to make the most of your movement.

When you are about to buy a new pair of dancing shoes, above all, you want them to be high quality. If it’s necessary, you will be saving money for a while or wait until you can get them as a present for your birthday. The reason for this is that they need to protect your feet and help you fly at the dancefloor – and only the best shoes (made from the appropriate materials) will successfully fulfil this mission.

On the other hand, dancing shoes, when taken good care of, can be your faithful companion for years and years to come. And, since you know you are about to make some of your greatest life memories while wearing them, you don’t want to rush up the decision before buying. Thus, you visit a few local shops and have a look at the different options they offer. Sometimes it’s love at first sight, and some others it takes time until you find the right pair for you.

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Then, after hundreds of nights hanging out together, thousands of turns and beautiful salsa figures and even (maybe) having met that special person…one day they get broken. It might be a heel coming out of its place or a part of the soil getting dispatched. However, your first impulse then is not to throw them away, but to run immediately to a nearby shoemaker asking for help. There has to be something it can be done to fix them. They have been there for you when you most needed them…and now it’s time to return the favour.

At ecoKomorebi we think that the “dancing shoes paradigm” sets the bases for a positive consumer behaviour: 1. Take the time you need to decide what to purchase, 2. If possible, avoid low-quality items, 3. Take good care of the things you buy, 4. Commit to your belongings and don’t get easily rid of them.

So, let’s take this great example and extend it to the rest of our wardrobe!

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TEXT & PHOTOS: EVA BLANCO