Yes, I know what you are thinking…It is about time to make a long stop in Spain (my beloved homeland!). We share the same opinion, so this last post before our Christmas holidays will be dedicated to a blooming brand based in Valencia, on the warm Mediterranean seacoast.
While studying at the university, Roberto Martínez, who had been long fascinated by sunglasses, was required to write an essay on brand creation and design for one of his courses. However, his ideas jumped fast from the paper to the street. The project he presented had so much potential that his professor encouraged him to look for an investment in order to breathe life into it. The truth is that it didn’t take him long to find a perfect match for a partnership: a local eyewear shop called Óptica Ferrer.
That’s how Wood Friends began its journey in the late Summer of 2013. The original approach of the brand consists of producing handmade glasses whose frames have been made out of recycled beech wood that comes in chipboards all the way from Finland.
Some of the first steps of the delicate production process have to do with the cutting and bending of the wood itself. A work carefully developed inside the walls of the optical shop’s atelier, whose origins go back to 1957. The great experience accumulated over all these years by this family business plays a crucial role to help overcome all the difficulties originated from the use of such an unusual material in the glasses industry. Read more →
We created this photo story in collaboration with the Italian ecological silkscreen by Tundra Stamperia. The products they commercialise have been handmade; in addition, they always make sure to work with organic or recycled materials as well as cloths manufactured according to fair trade standars.
Apart from their own designs (an indredibly soft t-shirt with a geometric pattern made out of bamboo, a pink body for babies with a whale-pattern and a really fun notebook), our friends from Tundra also sent us a colourful combination consisting of a bracelet and earrings that has been handcrafted in Ghana. These accessories are sold for charitable purposes by Ancora of Hope Organization (ANCHOR), a local NGO that is trying to fund a school centre in the African country.
If you didn’t have a chance yet to read the article we wrote about Tundra, click on the following link and find out all the details about the ecological approach and ethical values of the brand:
Hemos elaborado este reportaje en colaboración con la serigrafía ecológica italiana Tundra Stamperia. Los productos que comercializa esta marca están hechos a mano; además, siempre trabajan con materiales orgánicos o reciclados, y prendas de ropa confeccionadas de acuerdo a los estándares internacionales de comercio justo.
Por otra parte, junto a sus propios diseños (una camiseta de estampado geométrico hecha a partir de bambú, un body rosa para bebés con el dibujo de una ballena y un divertido cuaderno), nuestros amigos de Tundra también nos han mandado un colorido conjunto de pendientes y pulsera hecho artesanalmente en Ghana. Estos accesorios son vendidos con fines solidarios por Ancora of Hope Organization (ANCHOR), una ONG local que está intentando financiar un centro escolar en el país africano.
Si todavía no has tenido oportunidad de leer nuestro artículo sobre Tundra, pincha en el siguiente link y descubre en qué consiste el planteamiento ecológico de la marca y sus valores éticos:
Where would you like to travel this time of the year? Because me, well, I wouldn’t mind taking a short trip to Italy before Christmas to visit our friends of Tundra Stamperia. Created just 10 months ago, this ecological silkscreen is located in Roncade, Province of Treviso, just 25 kilometres north of Venice (yes, according to Wikipedia!).
Having attended a workshop of handmade silkscreen last April in the city of water and masks, Sara Teston came back home absolutely excited about all the acquired knowledge on this ancient printing technique which, in its textil variation, consists of using a mesh-based stencil to apply ink onto a fabric. So, it wasn’t long until, together with her sister Elena and their good friend Marco De Vidi, they decided to give it a try and start their own project. Thus, Tundra Stamperia was born as an example of how design, solidarity and a deep commitment with the environment are meant to go hand by hand.
The approach of the brand is to create patterns on clothes and accessories made out of ecological materials, such as organic cotton or recycled fabric tissue, which is obtained from bigger textile platforms that would otherwise throw it away. As some of you already know, organic cotton is grown without the use of fertilizers or pesticides, which helps to promote biodiversity and biological cycles by, among others, protecting the quality of the air and preventing surface waters from being polluted. It also eliminates the risk of irritation on our skin due to residual chemicals. Read more →
All the jewelries and accessories that appear on these photos have been designed by the eco-friendly brand 2.elämä, and are made out of recycled materials such as car and bicycle inner tubes and computer components. Furthermore, these products have been handcrafted in Helsinki (Finland), and no extra adhesives and heavy machinery has been employed in the production process so that the items can be properly recycled again once there are not used anymore.
To know all the details about the brand’s philosphy and sustainability values you can visit the two blog posts eco-Komorebi has dedicated to them:
Todas las joyas y accesorios que aparecen en este reportaje han sido diseñadas por 2.elämä, y están confeccionadas a partir de materiales reciclados (tales como llantas de coche o bicicleta y componentes de ordenador). Además, estos productos han sido hechos a mano artesanalmente en Helsinki (Finlandia) sin emplear en el proceso maquinaria pesada o elementos corrosivos. De esta forma, los complementos pueden reciclarse de nuevo correctamente una vez que dejan de ser utilizados.
Para conocer todos los detalles sobre la filosofía de la marca y su compromiso con los valores de sostenibilidad no dejes de visitar las dos entradas que les hemos dedicado en eco-Komorebi: